Research Study: How Dating App Hinge Works Together With Instagram Influencers

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over time, brand New York-based Hinge spent some time working faithfully to carve down its niche into the uber-competitive realm of online dating sites. Established last year by Justin McLeod, Hinge software was launched in February 2013 in an industry mostly dominated by websites on the internet such as for example OkCupid, Match, and eHarmony. At launch, Hinge’s free software had a comparable function to Tinder, providing swipeable pages of prospective lovers. Nevertheless, in a space that is ever-crowded which will come to consist of competitors such as for example location-based Happn and female-empowering Bumble — Hinge struggled to locate its unique point of huge difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format was used, and registration plans consist of $5-13 per month. Lees meer