For purposes with this content analysis, intercourse ended up being thought as any depiction of sexual intercourse

Not totally all product which was taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid development, along with all types of commercials as well as other promotions ( e.g., teasers for system shows). Although music videos had been taped, they certainly were coded and analyzed separately because of their unique traits and therefore are perhaps perhaps not reported here. The analyses offered in this paper, nonetheless, do are the nonmusic video programming from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, demonstrates that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate test when it comes to 2002 2003 period included 1,439 unique system episodes. The test for the 2nd content analysis had been notably bigger than the very first 12 months’s test even as we produced concerted effort in 12 months 2 to make sure that we had three episodes of every nonsyndicated show. Despite strict adherence to your sampling plan, extra taping had been required when, for instance, brand brand new programs entered the autumn lineup following the start of year to replace for cancelled programs or once the time and time slot for a set ended up being changed.


The codebook when it comes to bigger research ended up being based considerably in the factors produced by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra items, including those on exact same sex intimate behavior and sexual talk pertaining to nonheterosexuals. In comparison to Kunkel and peers, whom utilized the scene because the unit that is primary of, our content analyses involved coding for intimate content in 2 minute periods chaturbate webcam couples of system time. Because scenes differ dramatically in total and, hence, don’t offer a continuing device of measure to make evaluations across programs, we utilized a coding that is standard according to time. Coding media development in designated time periods has been utilized often by other scientists conducting analyses that are content different system genres including films, soap operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being understood to be any depiction of sex, intimately suggestive behavior, or any mention sex or sex. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications associated with relationship and relationships, that have been maybe perhaps not coded. For instance, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a statement such as “I made like to my boyfriend” could be coded.

Exact exact exact Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing one or more kind of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse implied, sexual activity depicted, as well as other sexual behavior 2 has also been examined when it comes to presence of exact exact exact same intercourse behavior that is sexual. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period took place between a couple of this sex that is same.

Speak about nonheterosexual intimate problems

Each 2 interval that is minute was coded as containing one or more example of talk through the intimate talk groups utilized in the key coding task ( ag e.g., responses about own/others’ intimate actions or passions, speak about intercourse which has had currently occurred, speak about sex crimes) ended up being additionally coded for whether some of the intimate talk pertaining to nonheterosexuals. With this product, programmers once again utilized a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual individuals. Most frequently, such commentary pertaining to gays and lesbians, although sometimes they certainly were related to bisexuals.