Grupeer is proud to announce the partnership with a loan that is new money U Finance.

Grupeer is proud to announce the partnership with a loan that is new Cash-U Finance. The key mission of Cash-U loans is always to help anyone, that has starred in a hard situation that is financial. Mixing together brand new technology, latest styles in cyber-security and high tech device learning algorithms, Cash-U Finance brings readily available microloans to anybody across Russia.

Cash-U is just a fairly young business- it had been launched in might 2017, but began operations in September 2018. The brand-name Cash-U perhaps not unintentionally is consonant utilizing the cashew pea nuts. Within the Russian language there was an idiom “cracking nuts”, which can be a synonym into the English idiom “like a bit of cake” and means one thing quite simple and fast. This name brand aims to inform the tale of the way the loans of Cash-U are easy to get at in a period that is short of.

The founders’ goal would be to result in the loan that is personal very technical and customer-friendly. They will have leveraged their expertise in micro-financial companies in one part additionally the internet marketing experience on one other part. This perfect blend permitted creating the high-tech customer home loan company- Cash-U Finance. Presently, 73 very skilled experts are utilized in the business.

In the present climate that is economic individuals, every so often run into the specific situation, if you find no money kept after the wage by the end regarding the thirty days. In certain situations that are urgent, everybody else can ask buddies to borrow cash. Furthermore, in the event that individual has delayed re re re re payment for almost any bill, the credit score gets spoilt and these consumers are undesired by banking institutions. Therefore, right right here the payday that is accessible may be found in.

Enterprize model

The lifecycle for the loan consist of 5 phases. The customer registers on the website and link the payment solution to his or her account in the beginning. During this period, the document is examined for authenticity. Next, may be the scoring procedure. The brief questionnaire, which will be needed because of the regulator permits running all the way through Big Data information warehouses (around 30). Around 10,000 parameters are analyzed within 20 moments consequently they are checking out the company’s scoring model. The fraudulence detector normally working during this period.

The next to stages that are fifth getting the funds towards the client’s bank card, spending it straight right right back and in negative situation commercial collection agency. So as to make your debt collection procedure since efficient as you can, four collection stages were created according to the amount of times of the payment that is missed. This type of approach that is tailored business collection agencies makes Cash-U Finance a frontrunner in this industry- your debt collection price is more than the industry average.

The scoring that is proprietary for the business additionally enables making smart choices when it comes to lending cash. This is certainly all feasible as a result of device learning algorithms, usage of big databases and alternate information sources. The scoring model’s approval price for brand new customers is 20% and 70% for coming back clients.


An extremely technical online strategy enables attracting a good brand new market. Furthermore, customer commitment is impressive- more than 80percent of customers are using the loan over over over over repeatedly. Presently, Cash-U Finance has 15,000 going back customers. Another key to success is a wide number of services and products, this permits offering extra services and products to clients.

In Russia, there is certainly demand that is incredible pay day loans, therefore it is crucial that you concentrate on your target clients. Cash-U Finance is designed to provide clients between 25-55 years old having a normal earnings of 20k-30k RUB (Eur280-430) and require the mortgage because of some unforeseen activities. The typical clients appropriate now are generally women or men, between 25-40 yrs old with greater education and residing in towns having a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is in line with all the legislation and rivals’ rates. The loan that is average Eur90 for first-time consumers and merely over Eur130 for the going back customers. The present loan profile is around Eur750,000 therefore the income for 2019 is much a lot more than Eur4 million.


The owners of the business have begun to focus when you look at the loan that is payday a very long time ago and possess witnessed the marketplace without having the legislation. Recently large amount of modifications had been implemented as well as the legislation got tough. Numerous players have remaining industry due to that, but Cash-U Finance contrary got well informed within the environment that is regulated. This means the investors have actually the proper mindset to produce a solid payday loans loans Summit product.

The investors genuinely believe that the legislation enables organizations that are micro-financial contend with conventional banks and gives more advanced items as time goes by. Another aim associated with the ongoing business is always to develop in other areas- in Asia. We wish that with the aid of funding Cash-U Finance will raise on Grupeer platform, these objectives are better to achieve! Welcome, Cash-U Finance!